Pop in St Andrews

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PRESS RELEASE Issued By:  Scottish Date for Pop in the City Announced • UK’s First Pop In the City Heads to St Andrews in June 2019 • St Andrews to Welcome Urban Raid of Female Challengers Pop In the City is a feminine urban raid that allows hundreds of determined women to discover a different European city several times a year in an unforgettable way.

By undertaking 30 challenges, the event encourages them to experience authenticity, meet with locals and surpass themselves. For the first time, Pop In the City will take place in the UK. The participants – the Popins – will dive into the medieval history of the Kingdom of Fife and enjoy the delights of St Andrews. Pop In St Andrews will take place on Saturday 15th June 2019 and will see approximately 550 female participants - aged between 18 to 77 years old - compete in pairs over an 8-hour race, covering over 30 challenges which are split into 5 categories of art, sport, extreme, charity and culture.

The Pop In the City events have been hugely popular across Europe and have a loyal and enthusiastic following. It is anticipated that the St Andrews event will attract a large number of Popins from overseas who will be attracted to visit Fife and to experience the charm, history and culture of St Andrews which is globally renowned for golf and of course its royal connections.

Popins may attempt a famous Scottish caber toss, meet the McCance craftsmen for experience in woodwork, race against the wind on sand yachts, abseil down the side of the iconic University of St Andrews building, dance in the rain to the unique sound of the bagpipes, or have a sip of traditional Scotch whisky as they progress from challenge to challenge.

The Popins will have to demonstrate curiosity, courage and strategy in order to complete as many challenges as possible. Clémentine Charles, co-founder of Pop In the City, said: “We are very excited to work on a Scottish Pop In in the beautiful city of St Andrews and create challenges together with locals in order to highlight its charm and history.

Since we announced St Andrews as the destination, we have received lots of positive feedback from Popins who are looking forward to doing a Pop In the City in the UK and are thrilled to come to Scotland”. Debbie Maccallum, Chair of Tourism St Andrews (the Local Tourist Association) said: “Pop In St Andrews promises to be a key event not only for St Andrews in 2019 but for Fife and for Scotland.

We will certainly be able to provide the visiting Popins with a wonderful experience and a truly warm welcome which St Andrews is renowned for globally. This is such an exciting event for St Andrews to host and we cannot wait to welcome our Pop In the City challengers”.

Jane Kennedy, BID St Andrews Manager, said: “BID St Andrews are absolutely delighted to be part of the team bringing the Pop In event to the UK for the first time. Building on St Andrews and Fife's platform as a destination for world-class events, it also enables us to showcase local businesses to a new audience.”

Ticket sales opened online on 13th December for the event and further details can be found at https://www.popinthecity.com/en/registrations/cities-2019/st-andrews/register/.

ENDS For more information contact: Nadège Moïse nadege@popinthecity.com +33 6 45 92 20 68 Click here for video link :

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